Short on marketing time? Try this repeatable framework for your marketing copy. By Adam Mohrbacher As any busy title agency knows, finding sufficient time for marketing campaigns can be an uphill battle鈥攅ven if it is critical to your long-term goals.…
Attention spans are shorter than ever; make sure your copy adapts! By Adam Mohrbacher In William Shakespeare鈥檚 Hamlet, one line has always stuck out to me: 鈥淏revity is the soul of wit.鈥� As with most things, the bard was spot-on…
Getting traffic to your site is just the first step By Adam Mohrbacher In marketing, we talk a lot about putting together collateral and optimizing for different channels. These are undeniably important marketing activities, as they bring potential customers to…
Marketing in a regulated industry takes work, but it doesn鈥檛 need to be overwhelming By Adam Mohrbacher No matter what your industry is, marketing can feel like a juggling act. You鈥檝e got to nail your key messages, define your target…
Your brand鈥檚 reputation is everything; AI can ensure it stays secure By Adam Mohrbacher It will probably come as no surprise that Abraham Lincoln, famously known as 鈥淗onest Abe,鈥� once said, 鈥淩eputation is like fine china: Once broken it鈥檚 very…
Increase your brand鈥檚 impact through the power of AI As the AI era has unfolded, there has been no shortage of stories about how artificial intelligence can accelerate and even replace the work once done exclusively by human marketers. But…
Never underestimate the human touch, even in the age of AI The great American writer Ernest Hemingway once penned in The Sun Also Rises that 鈥淭hings change gradually, then suddenly.鈥� Although he wrote these words around 100 years ago, they…
Get more of your agency鈥檚 stories placed with these best practices. In the history of marketing and public relations, few tools have been as important as media pitches. Historically, well-written pitches to journalists have been a reliable way to unlock…
Blogging consistently and strategically can elevate your business. They say that there are no certainties in life aside from death and taxes. If I had to add one more, though, it would be the value of a good business blog.…
Here鈥檚 how you can take your marketing to the next level this year. When you work in marketing for a while, you quickly realize that nothing stays the same for long. Back in the 1990s, for example, unsolicited bulk emails…